www kimmcoinsulation com
Strategy and Market Intelligence
Coordinate mid and long term strategic decisions with Executive Management and Business Development in line with the business objectives
Research and monitor market size by product segment across GCC and other key markets
Collate, interpret and record competitor information- competitive benchmarking (by regularly updating competition data)
Job site visits to take customer inputs
Analyse Customer Survey Index (CSI) results for marketing interventions and propose corrective actions, if required
Monitor industry statistics and follow trends in trade literature
Government Lobbying for Insulation Standards
Convince Governmental authorities to adopt better insulation standards
Present to stakeholders in various Ministries for energy savings
Brand
To build, manage and promote the brand and brand identity
To organize communication plan in line with strategic priorities
To develop promotional material, product brochures, pamphlets, packaging, etc
Website/ Social Media
Content development and responsibility for managing content on the web site
Exhibitions and Conferences
Responsible for all events, seminars, customer activities
Execute planned marketing events through local sales team and technical support team
External Communications/Advertising/ Tie up/ Sponsorship
Publish articles in trade journals as a Thought Leader
Identify marketing opportunities through all possible channels to maximise presence in the market
Commercial Assessment of New Products and Services
Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
Job Details
| Date Posted: | 2014-03-29 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Construction |
Preferred Candidate
| Career Level: | Management |
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Date Posted: March 29, 2014 at 09:21PM
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Marketing Manager- Insulation/ Building Material - Alghanim Industries
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