Marketing and Communications Manager - British Council Egypt

Accountabilities, responsibilities and main duties:

(including people management and finance)

Marketing Action Plans

• Develop and implement marketing action plans that deliver an integrated approach across the three English products (Teaching Centres, Exams, and English projects ) to deliver maximum impact and business returns, for the British Council

Market Analysis & Research

• Deliver continuous brand analysis including the market trends, the competitive environment, customer segmentation, customer needs, to create insight for findings marketing strategy and planning

Customer Retention

• Liaise with Customer Service Manager to analyse current customer data, evaluate the customer journey and accordingly develop strategies that address customer issues and enhance the customer experience

Marketing Campaigns

• Lead internal stakeholders and external marketing, PR and digital agencies on all English marketing and communication efforts, ensuring all campaigns are based on sound briefs that support business development and brand objectives, are customer-focused, closely adhere to brand guidelines and are produced to British Council standards

• Ensure that participation in fairs/exhibitions is in line with marketing strategy and that stands and all materials etc. displayed/distributed are appropriate

Branding

• Brand management across all British Council centres and partner premises where British Council English products and services are offered: including style of communication and British Council branding, and identity standards of the premises.

ROI

• Track performance of marketing campaigns through measurement and analysis to understand effectiveness and ROI

Budget control

• Monitor and analyse marketing spend against business and sales objectives and by product and segments

Personal development

• Keep up to date with the latest digital communication developments and advise colleagues on their applicability for the British Council

• Stays abreast of marketing and communication developments in Lebanon.



Type of job: Full time

Fixed term contract: 2 years

Basic salary LBP 2,425,667 + daily transportation LBP 8,000





The closing date for applications is Thursday 26 June 2014. Please read on website British Council Lebanon, the role profile carefully, check definitions of the behaviours and generic skills, and complete the application form on our email listed on website. Please specifying the job title in the subject line. No applications will be accepted after the closing date, and only shortlisted candidates will be notified.

Job Details

Date Posted:	2014-06-24
Job Location:	Beirut, Lebanon
Job Role:	Marketing/PR
Company Industry:	Other

Preferred Candidate

Career Level:	Management
Degree:	Bachelor's degree / higher diploma

Apply Now - Jobs in Lebanon - Marketing/PR Jobs in Lebanon - Search All Jobs

Company:

Date Posted: June 24, 2014 at 12:49PM

Apply Directly Here

Marketing and Communications Manager - British Council Egypt