• Create an annual calendar of events in regards to marketing and promotional activities that will: increase in footfall, generating customer awareness, enhancing the brand image of the centre.
• Work actively with Tenants with the objective to facilitate cross promotions and to increase footfall via different events.
• Design, develop and hold seasonal based marketing events to help provide a unique position for the property,
• Closely monitor marketing activities of competitors, its cost and impact,
• Plan for marketing key events opportunities during festive season and shopping festivals and will be responsible for execute the same,
• Must be able to prepare Creative briefs and an ATL & BTL marketing strategy, events, tools and material inline with the brand positioning and tactical promotional strategies of the mall,
• Ensure all necessary permits and license are acquired timely and the events are organized in compliance with audit requirements and government guidelines,
• Increase business by liaising with tenants, third parties for sponsorship and collaboration leading to increased footfall,
• Maintain mall website and mobile application and ensure increased traffic,
• Create visual merchandises, magazine, newsletter, customer loyalty program etc to support marketing activities,
• Conduct market surveys and research to understand consumer preferences and recommend management,
• Objectively evaluate vendors for marketing events and negotiate for the most cost effective service.
Job Details
| Date Posted: | 2013-08-27 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale; Real Estate; Marketing |
Preferred Candidate
| Career Level: | Mid Career |
| Gender: | Female |
| Degree: | Bachelor's degree / higher diploma |
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Date Posted: August 27, 2013 at 10:39AM
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Manager - Marketing, Times Square Center Mall - Sharaf Retail Division
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