Brand Manager

-Develop, execute, check and take corrective actions on marketing & sales plan for the LCV line-up in line with the overall corporate strategy.

-Directly contribute to business plan setting in close coordination with related departments (mainly sales, corporate planning, and finance departments).

-Develop Product Marketing Platform including launching strategy.

-Validate advertising strategy, guidelines, ad planning process, commercial production, etc. This is to be done in consultation with functional head and agency.

-Validate media strategy, media planning process, product PR activities (including test drives, launches, press releases, etc.).

-Serve as a source of up-to-date marketing intelligence for collecting and analyzing all the marketing related activities of the competitors and create awareness among all concerned parties.

-Initiate product improvements to meet changing market needs, by continuing to offer feedback to the product planning team.

-Provide feedback on price positioning to the concerned departments.

-Validate research objectives related to product, customer, competitor, and market understanding. Utilize research findings effectively to identify business drivers and opportunities.

Job Details

Date Posted:	2013-10-01
Job Location:	Al Kuwait, Kuwait
Job Role:	Marketing/PR
Company Industry:	Automotive; Marketing

Preferred Candidate

Career Level:	Management
Gender:	Male
Degree:	Bachelor's degree / higher diploma

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Date Posted: October 01, 2013 at 04:00PM

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Brand Manager