A globally recognised agronomic and vegetable seed company with a 20 year track record of success and growth is now looking to hire a Global Marketing Communications Manager for their global office in Dubai. The position reports into the Global Marketing Director.
Responsible Geography:
Asia, Africa, Australia, Europe, CIS, LATAM, NAFTA
Key Challenges:
• To be the central resource for all branding strategies in the international markets and bring alignment and consistency into their branding strategies across crops and geographies.
• To create corporate identity while keeping different brand faces towards the customers.
• To work with Product Managers creating new product launch plans and support regional product launch campaigns.
• To develop and execute an impactful strategy roll out plan to on board the full organisation. Coordinate the operational roll out in each region.
• To translate business results and strategies into powerful shareholder communication.
• To develop and drive a customer centric media plan and campaigns.
• To support the Marketing Director operationally in leading the global marketing team.
Key Responsibilities :
• Develop the brand model and identity based on existing vision and values.
• Develop an integrated communication plan to promote the brand as powerful tool to create corporate identity. Coordinate brand building activities with regions.
• Review and re-design, where needed, brand models and guidelines for existing product brands, ensure global standards and usage. Police brand guideline execution with all regions.
• Develop global promotion campaigns for new product launches, ready for regional adaptation. Lead regional teams in fine-tuning their promotion campaigns.
• Develop product and technology training material and events for sales and distribution partners.
• Manage the Marketing Communications calendar and budget in line with the overall marketing strategy.
• Establish a global, central customer data base and develop a process to use and update the information.
• Develop a strategy roll out communication plan and execute the roll out in close collaboration with the regions.
• Prepare shareholder communication prior to shareholder meetings.
• Develop a fresh brand website.
• Identify most impactful means to create impact at defined target customer segments. Develop customer centric communications plans.
• Prepare marketing meetings, workshops and trainings as operational support to the Marketing Director.
Works With :
• Global Product Managers.
• Regional Marketing Specialists
Job Details
| Date Posted: | 2014-08-28 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Manufacturing; Manufacturing and Production; Marketing |
Preferred Candidate
| Career Level: | Management |
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Date Posted: August 28, 2014 at 01:05PM
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Global Marketing Communications Manager - Manpower Middle East
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