Purpose of the Job
• Plan, organize, direct, control, and coordinate all activities and resources necessary for marketing to achieve objectives of the overall business plan.
• Identify marketing opportunities by distinguishing consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business and establishing targeted market share.
Principal Responsibilities/Accountabilities
Strategic
• Monitors and analyzes market dynamics frequently to determine customer needs, volume potential, price schedules, and discount rates, and develops marketing and promotion strategies in line with the goals of the company.
• Responsible for developing and maintaining marketing strategies to meet organizational objectives and contributes to the development of sales strategies.
• Achieve goals by planning, monitoring and appraising in addition to communicating and reviewing job expectation and job contribution.
• Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
• Identifies target markets and develops strategies to communicate with them.
Operational
• Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, and developing related action plans.
• Manages the marketing budget and administers delivery of all marketing activity within agreed budget.
• Oversees all marketing, advertising and promotional staff and activities.
• Survey the market to identify customer requirements and consumption trends.
• Manages all aspects of print production, receipt and distribution.
• Specifies market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Oversees, reviews and reports on all of the company’s marketing activities and the results of these activities.
• Be the liaison with representatives of media and advertising for the company.
• Develops an annual marketing plan in conjunction with the sales manager, detailing yearly activity to meet agreed company objectives.
• Achieves frequent, timely and positive media coverage across all available media.
• Manages the entire product line life cycle from strategic planning to tactical activities.
• Monitors and analyses market trends, and studies competitors' products and services.
• Explores ways of improving existing products and services, and increasing profitability.
• Surveys the targeted market and customer segments to develop a database of customer-related information.
• Accomplishes marketing and organization mission by completing related results as needed.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
Reporting
• Provides statistics and market analysis by collecting, analyzing, and summarizing data and trends.
• Follows procedures of reporting on performance, budgets and other reports required periodically and ad-hoc by other functions in the company.
Staff Management
• Identifies training needs of direct reports and coordinates with the HR Department for provision.
• Evaluates the performance of direct reports in coordination with the HR Department.
• Plans and coordinates the fulfillment of personal requirements of direct reports including vacations, leaves, loans, grievances, etc.
• Delegates authorities and responsibilities to direct reports in the event of absence to sustain operations effectively and efficiently.
• Ensure that overheads, costs and expenses are minimized by carefully controlling and utilizing all resources effectively.
Job Details
| Date Posted: | 2014-08-12 |
| Job Location: | Jeddah , Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | Manufacturing; Manufacturing and Production; Industrial |
Preferred Candidate
| Career Level: | Management |
Apply Now - Jobs in Saudi Arabia - Marketing/PR Jobs in Saudi Arabia - Search All Jobs
Company:
Date Posted: August 12, 2014 at 09:09AM
Apply Directly Here
Marketing Manager - Elkhayyat Red Bricks Manufacturing Khulais
No comments:
Post a Comment