Role Summary :
Establish a proper research arm for the Group to accelerate the growth of the current business and to strategically guide business development in the middle east region.
Main Tasks and Responsibilities:
1. Handle the Group’s on-going research needs:
Brainstorm with the business teams in order to identify the exact business challenges and recommend the optimal research plans whether internally led or outsourced.
Brief research agencies on research requests and follow-up on research execution and results.
Leads on small scale researches that can be done in-house such as focus groups, small scale product testing or surveys.
Analyse research results and shares recommendation with business teams and management.
Act as a facilitator between business teams and Nielsen on retail audits. Updates databases, understands potential discrepancies in the data, challenges either parties, points out solutions/fixes and works with the business teams on conclusions.
Follow-up on internal media monitoring with the team.
2. Actively support the Group’s business development efforts:
Gather relevant market, trends and competitive knowledge through research institutes, internet browsing, public institutions... and share them with the business teams.
Act as a strategic partner to the Business Development Manager (BDM).
Understand and endorses the Group’s Business Development (BD) strategy.
Actively search online and offline for data in the Middle East and Africa to support the BD plans and proposals in different categories ranging from FMCG to Perfumes & Cosmetics and to Retail categories.
Lead research projects from inception to implementation locally and regionally.
Search, connect and select research agencies in the MENA that will become preferred research suppliers and be their point of contact.
Lead on researches related to private labels development from feasibility studies to product and communication testing (Focus groups, in home visits, product placement, surveys…)
Issue proper recommendations related to different phases of products development.
Proactively presents development opportunities from market and landscape analysis.
Job Details
| Date Posted: | 2014-12-24 |
| Job Location: | Beirut, Lebanon |
| Job Role: | Research |
| Company Industry: | FMCG; Retail/Wholesale; Pharmaceutical |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Lebanon |
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Date Posted: December 24, 2014 at 10:02AM
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Research Manager - HOLDAL, Abou Adal Group
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