Strategic Planning Manager - MCN

• Work with the Managing Director, Head of Digital and Group Directors to shape, build and grow the planning function

• Work with Weber Shandwick US to align the Dubai planning offering with the internal INCITE planning process

• Ensure Weber Shandwick Dubai is up to date on planning trends, process and tools

• Work with MCN (Dubai) and Weber Shandwick (US) to take advantage of availability and access to third party tools

• Make recommendations for tools or resources required to help Webber Shandwick Dubai better solve client problems

• Find interesting and engaging ways to help the account teams understand the role of strategic planning, so that they can sell in services to clients and identify opportunities on-ground

• Learn the business of the agency, its clients and its internal processes and procedures

• Keep up to date with industry trends and provide quarterly training sessions to share these trends with the wider agency. • Work with the practice teams on the development of pitches, proposals, organic growth opportunities and development of client strategies

• Design and implement research projects using third party tools, qualitative and quantitative research (as required) to address client business issues, gain insight into target audiences, and test concepts

• Define and conduct the research needed to understand and solve client problems, and work with teams and vendors to conduct the research and analyze the results

• Build audience profiles and determine the most relevant data to share with the client / pitch teams.

Job Details

Date Posted:	2015-01-26
Job Location:	Dubai, United Arab Emirates
Job Role:	Marketing/PR
Company Industry:	Advertising

Preferred Candidate

Career Level:

Mid Career

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Date Posted: January 26, 2015 at 01:00PM

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Strategic Planning Manager - MCN