Marketing Manager

This position is responsible for the marketing, developing and managing the brand standard of our property portfolio, as well as implementing social media platforms, organising management events and activities required within the Marketing department.

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Typical Duties:

• Serving as a key contributor to the company’s marketing strategy for the Anantara project. This will include the development of a strategic plan to cover branding, sales and the overall market awareness of the project

• Ensuring delivery of tactical execution on all aspects of the marketing plan to achieve sales and corporate revenue targets.

• Undertaking primary and secondary research to obtain deep understanding of our market including market and industry assessment, competitive reviews, etc.

• Developing the company’s position on addressing the needs of the project including product placement, partnerships, sales channels and other opportunities.

• Developing the “whole product” value propositions relevant to our luxury product

• Leading development of marketing messages, materials, and collateral relevant to the project

• Guiding the communications strategy and implementation through PR, AR, social, digital and other communication channels.

• Supporting the sales organization through the development of materials, training and programs that will ensure the sales team are successful in targeting and acquiring customers in our local market and international markets.

• Identifying and participating in trade shows and conferences to guide messaging and perform business development opportunities.

• Creating marketing metrics and scorecards to measure our performance in all events, shows and sales programs we participate in.

• Be 100% familiar with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products and creative services.

• Experience in managing external PR and communication consulting firms and contractors.

Job Details

Date Posted:	2014-03-03
Job Location:	Dubai, United Arab Emirates
Job Role:	Marketing/PR
Company Industry:	Real Estate
Monthly Salary:	US $6,000
Joining Date:	2014-03-31

Preferred Candidate

Career Level:	Management
Degree:	Bachelor's degree / higher diploma

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Date Posted: March 03, 2014 at 12:53PM

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Marketing Manager