Marketing Director - Afaq United

Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.



To research analyze and evaluate the competitive market environment

Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development

To research - analyze all marketing activities of our business (sales - product mix - customer profile -demographic etc.) - campaign and propose effective ideas on :

Product positioning

Chain Positioning

Merchandise Point of Purchasing (POP)/Point of Sale (POS)

Local Store Marketing (LSM) Programs

Sales & Service training

Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget

Marketing plans should include - Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution

Keep effective control of budgets

Prepare complete presentation of any advertising/promotional campaign to CEO

Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly

Inspects, reports, and ensures in co-ordination with Property Department that the company’s image is maintained at high standard

Comply with Company’s policy and procedures

Maintain close liaison with all departments on activities and seek any advise if required

Undertake any other responsibilities assigned to him by the CEO

Job Details

Date Posted:	2014-04-09
Job Location:	Al Kuwait, Kuwait
Job Role:	Marketing/PR
Company Industry:	Catering/Food Services/Restaurants

Preferred Candidate

Career Level:	Management
Degree:	Bachelor's degree / higher diploma

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Date Posted: April 09, 2014 at 12:28PM

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Marketing Director - Afaq United