Asst. Marketing Manager - Landmark-Home Centre

The job holder will be responsible for execution of marketing activities in line with the guidelines provided by the Concepts. The job holder will also be responsible for assisting the Regional Marketing head with all advertisement and marketing activities, POS materials, visuals, press releases and co-ordination with external vendors and agencies.



Budgeting and Planning

• Prepare and get management sign off on the annual marketing budget for the territory in coordination with the Concept Marketing team

• Manage the territory’s marketing budget. Provide feedback to the Concept Marketing team on approving key marketing expenses

• Review Footfalls to the stores on regular basis

• Plan the events calendar for the region in consultation with the regional concept managers

• Execute the signed off marketing calendar across all three regions



Campaign & Media Planning

• Coordinate with Concept Marketing team for brand campaigns and activation

• Plan and implement the campaign consistently across all regions

• Partner with Corporate / Concept Marketing to study the effectiveness of the media campaign, advertisements, promotions and take corrective actions



Branding

• Build and enhance the concepts brand building strategies

• Ensure that the same is implemented consistently across all stores



Social Media

• Plan and implement the brands digital media presence in accordance with the events calendar



Other Marketing Activities

• Manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program

• Analyse growth, frequency and monetary contribution from Loyalty program

• Coordinate with agencies in consultation with Concept and Corporate Marketing team for order placements and printing needs, shopping bags, etc.

• Manage cross promotions with other brands and customer engagement events

• Coordinate with Public relation agencies for PR and media coverage

Job Details

Date Posted:	2014-07-03
Job Location:	Riyadh, Saudi Arabia
Job Role:	Marketing/PR
Company Industry:	Retail/Wholesale; FMCG

Preferred Candidate

Career Level:

Mid Career

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Date Posted: July 03, 2014 at 11:22AM

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Asst. Marketing Manager - Landmark-Home Centre