- Execute the brand vision and strategy.
- Execute the brand positioning, KPI’s and strategic marketing plans to ensure profitable growth and growing consumer base.
- Assist in developing and execute marketing tactics to fulfil the brand vision and strategy
- Implement, follow-up and control the marketing activities
- Execute and follow-up brand spending versus budget .
- Cooperate with Advertising Agencies and Marketing Research office to position the brand.
- Supervise the Assistant Brand Manager in analysing the market and assessing the opportunity of market penetration and product expansion.
- Assist in assessing customer/consumer needs, expectations and coordinates promotion of the brand.
- Implement modification and changes in the brand packaging.
- Manage and closely monitor the execution of all marketing activities.
- Visit different trade channels on regular basis to monitor performance of brands & competition.
- Motivate the team and create a rewarding and stimulating environment
Job Details
| Date Posted: | 2014-08-03 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Management |
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Date Posted: August 03, 2014 at 02:24PM
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Brand Manager - Edita Food Industries
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