Brand Manager - Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM)

ESSENTIAL DUTIES AND RESPONSIBILITIES:



1. Manages and coordinates all marketing, advertising and promotional staff and activities.



2. Conducts market research to determine market requirements for existing and future



products.



3. Analyses requested customer researches, consumer habits, current market conditions



and competitor information implement marketing plans and projects for new and existing



products.



4. Manages and tracks the productivity of the marketing plans and projects.



5. Monitors, reviews and reports on all marketing activity and results.



6. Manages the marketing budget.



7. Delivers marketing activity within agreed budget.



8. Reviews pricing policy with the finance department.



9. Liaisons with media and advertising.



10. Plans, strategies and execute marketing designs and activities to establish and maintain



brand presence in the market.



11. Defines product strategies and road maps.



12. Researches and determine product weaknesses and areas to be modified.



13. Develops sales tools and collaterals.



14. Develops effective product positioning in the market.



15. Conducts competitive strategic analysis, consumer segmentation, and consumer insight



development.



16. Develops mid-year plan and financial analyses.



17. Launches and oversees advertising and media planning.



18. Coordinates activities of specialists involved in the brand positioning of the products.

Job Details

Date Posted:	2013-12-03
Job Location:	Jeddah , Saudi Arabia
Job Role:	Marketing/PR
Company Industry:	FMCG; Marketing; Sales

Preferred Candidate

Career Level:	Management
Degree:	Bachelor's degree / higher diploma

Apply Now - Jobs in Saudi Arabia - Marketing/PR Jobs in Saudi Arabia - Search All Jobs

Company:

Date Posted: December 03, 2013 at 11:33AM

Apply Directly Here

Brand Manager - Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM)