Copywriter

(State the general nature, level and purpose of the job and provide a brief generalized description of the key responsibilities)



The company copywriter will be responsible for writing copy (text) for a variety of media and will act as the organization’s go-to person for all written communication. Additionally, the copywriter will be responsible for managing the company’s online properties (website, social networking sites, overall online presence), so he/she should have an excellent understanding of the different techniques and tools used in online and social media marketing.



Duties and Essential Job Functions:





(Identify the functions or tasks that employees in the job perform. The essential functions should state the purpose of the work and the results to be accomplished.)



• Develops original, highly effective, and targeted marketing copy for the promotion of the company’s goods and services

• Works in tandem with department heads and other relevant company personnel to produce a variety of communication materials, including website content, press releases, social media content, print advertisements, video scripts, direct marketing materials (email, newsletters), corporate speeches, and other promotional collateral

• Manages the company’s presence in company-owned social networking platforms (including official Face book and Twitter pages) and engages customers in conversations aimed at enhancing customer loyalty and brand equity

• Acts as the company’s advocate in independent social media spaces and online communities by promoting its products and services, engaging community members in meaningful dialogues, and answering inquiries where appropriate; these platforms include Face book groups, forums, and blogs

• Monitors the internet for brand-related or industry-related topics of conversation, which the company can utilize to amplify its own communication efforts

• Uses metric tools to regularly analyze and submit reports about audience engagement with the company’s website and social networking sites

• Performs search engine optimization

• Keeps pace with trends in online marketing and social media and regularly provide recommendations so that the company can develop effective communication campaigns/strategies.



(Duties that are not essential or intrinsic to the job but are performed at times.) General statement such as “Perform other duties as assigned”.



• Takes photographs of new products and other company-related subjects for promotional and content seeding purposes

Performs basic image editing using Adobe Photoshop and other software

Job Details

Date Posted:	2014-01-05
Job Location:	Doha, Qatar
Job Role:	Writing/Editing
Company Industry:	Administration
Joining Date:	2013-07-01

Preferred Candidate

Career Level:	Mid Career
Degree:	Bachelor's degree / higher diploma

Apply Now - Jobs in Qatar - Writing/Editing Jobs in Qatar - Search All Jobs

Company:

Date Posted: January 05, 2014 at 02:24PM

Apply Directly Here

Copywriter