Brand Manager - EVA Pharma / EVA Cosmetics

 Develop and manage the execution of the integrated marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan.

 Drive Innovation towards new frontiers of consumer understanding, and innovation opportunity development.

 Manage and coordinate all new launches with R&D to achieve the required launch objectives (formula & packaging).

 Monitor performance on key performance indicators, and take corrective action to ensure targets are met.

 Manage the advertising, promotion, research agencies, suppliers and PR agencies and packaging/graphic design personnel, driving forward the creative ideas.

 Follow up the new product launches and re-launches

 Manage all product launch process with all departments and stakeholders to achieve the financial and marketing objectives.

 Prepare the forecast and follow up on its sales achievement in line with the brand annual targets.

 Manage advertising and promotions budget for the product line

 Identify and design full marketing campaigns and effective promotions

 Builds sales volumes, shares on established and new product line.

 Set sales targets for each product/SKU’s monthly / quarterly



 Lead to increase public awareness through advertising campaigns, in store activities and building brand loyalty

 Analyze the market trends and changes in consumption behaviors through conducting qualitative and quantitative market research and having weekly visits to the market

 Achieve a continuous annual growth in line with brand and category development and market share targets.

Job Details

Date Posted:	2014-04-10
Job Location:	Cairo, Egypt
Job Role:	Other
Company Industry:	FMCG

Preferred Candidate

Career Level:

Mid Career

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Date Posted: April 10, 2014 at 02:31PM

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Brand Manager - EVA Pharma / EVA Cosmetics