Senior Executive Marketing - Arasco Food

Job Purpose:

To execute various initiatives of the brand strategy as per the instructions of Brand Manager



Execute Branding Activities

• Assist the Brand Manager in developing an annual branding and promotion plan/calendar

• Carry out all tasks needed to implement the branding initiatives planned by the Manager

• Assist the Brand Manager in operationalizing marketing initiatives for brand promotion like production of TV adverts, newspaper and magazine advertisements etc

• Assist the Branding Manager in liaising with appropriate external agencies

• Conduct external and internal surveys and research to help monitor the impact of various initiatives being implemented in the department

• Interact with sales teams to get on ground support for execution of campaigns and other initiatives

• Go regularly to the market and evaluate product display across retail outlets

• Help Brand Manager in any other tasks, analysis as required

• Operationalize the company’s initiatives on the internet by providing appropriate content and feedback post clearance from Brand Manager

• Keep track of inventory of various marketing materials including giveaway, banners etc

• Get feedback from principals, store managers, owners about the brand and service levels

• Draft action plans to improve brand image

• Suggest different types of giveaway that suits the brand

Job Details

Date Posted:	2013-12-31
Job Location:	Riyadh, Saudi Arabia
Job Role:	Marketing/PR
Company Industry:	Agriculture/Forestry/Fishing

Preferred Candidate

Career Level:	Mid Career
Nationality:	Saudi Arabia

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Date Posted: December 31, 2013 at 10:08AM

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Senior Executive Marketing - Arasco Food