The public relations manager at LM will play a key role within Marketing, developing brand awareness
and securing national press coverage for the Landmark Brand and its business initiatives.
This is a highly entrepreneurial senior position within the company.
Responsibilities include:
• Planning, developing and implementing PR Strategies with Dubai Corporate Office and the three regions.
• Successfully manage and facilitate a successful and timely completion of public relations team tasks and accountabilities.
• Preparing and supervising the production of press releases, media announcements, publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs
• Executing targeted public relations campaigns to generate feature articles, event listings, and related publicity for events, promotions, and destination activities/amenities targeting publicity in print, TV, radio and online outlets.
• Support in providing material to maintaining and updating information relating to KSA Landmark on the organization’s website
• Manage the relationship with KSA PR Agency to maximize return on investment
• Fostering community relations through events such as back to school, and other school calendar occasions and through involvement in community initiatives
• Liaising with colleagues in Dubai and key spokespeople to generate news and announcements
• Researching, writing and distributing press releases to targeted media on local Landmark news
• Coordinating messaging with third media partners and arranging media interviews.
• Planning press conferences and creative maneuvers when appropriate to drive coverage.
• Organizing events including press conferences, exhibitions, open days and press tours. Coordinate media attendance and management at events
• Sourcing and managing speaking and sponsorship opportunities
• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
• Utilizing social media to generate publicity, word of mouth and grow THC’s overall social media presence.
• Utilize tools and technology including digital media and blogging to support day to day marketing Devising and coordinating photo opportunities
• Monitor and periodically report on all media coverage of the education industry and related topics
• Tracking coverage and measuring overall efforts, delivering daily/weekly/monthly agreed PR Media Scan Reports and comprehensive reports monthly (including estimated number of impressions and media value)
• Coordinate and plan all corporate social responsibility programs for Landmark. Develop a CSR annual plan and report on progress on monthly bases to stakeholders.
• Manage and motivate the PR/CSR Team to be productive and be self-motivated.
• Takes the lead in emergency disaster/crisis management communication.
Job Details
| Date Posted: | 2014-07-23 |
| Job Location: | Riyadh, Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale |
| Joining Date: | 2014-08-24 |
Preferred Candidate
| Career Level: | Management |
| Nationality: | Saudi Arabia |
| Degree: | Bachelor's degree / higher diploma |
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Date Posted: July 23, 2014 at 12:42PM
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Public Relations and Corporate Social Responsibility Manager - Al Bandar Trading Company ( A Division of Landmark Group)
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