Digital Marketing Manager Egypt - British Council Egypt

To directly contribute to British Council Egypt’s 2015 strategy and to building positive perceptions of the British Council and the UK. To do this by leading on the digital and social media strategy for the country, managing the Scorecard and evaluation process for Egypt, leading on brand management including pro-active management of external suppliers and working with programmes team (Arts, Education & Society) to recognise branding and marketing needs.



a)Content Management:

•Maintaining country website (ALWAYS up-to-date). CMS training will be provided to the nominated person.

•In conjunction with Regional content manager & communications, develop annual & monthly digital (social media & web) content plan according to global and local priorities.

•Communicate with Regional Copywriter / translator for copy branding compliance.

•Brief selected regional content agency in case large copy production is required. (Keep regional team informed, briefing template shall be provided)

•Brief Copywriter / translator in case of smaller copy production and agree on priorities.

•Responsible for an editorial production and content survey to capture who produces what, where and how often, as well as any editorial policies and quality assurance already in place adhering to the SEO best practice and brand guidelines.

•Provides leadership to colleagues involved in digital (particularly Marketing and Communications Officer), facilitating communication, sharing best practice, providing consultation and guidance. Supports the training and projects roll-outs within the region.



•Work to establish and enhance content sharing workflows and habits, and amplify best local content for use across British Council platforms, ensure appropriate content lifecycle management, monitor search engine optimization practices, contribute to gathering of and response to metrics and provide guidance as to best practice on our platforms, including social networking platforms, in conjunction with digital team leads

b)Digital Management:

•Develop digital strategy / plans for Egypt inspired by the regional digital strategy agreed upon with regional management team and working closely with the Head of Sales and Marketing.

•Brief selected regional digital media planning agency for required campaigns. (Briefing template shall be provided).

•Communicate with Regional content manager for website and social media analytics. Execute plans of improvement.

•Applying the global social media guidelines on the British Council’s local digital platforms.

•Act as the project management during any project execution.

•Be the digital ‘police’ in the country applying branding rules and predefined processes.

c)Analytics

•Responsible for creating analytics reports including baseline data on visitors, bounce rates and user experience feedback for the region’s websites.

•In conjunction with Regional digital team, work on recommended digital solutions based on the analytics report.

d) Managing and analyzing Scorecard for Egypt on a monthly and quarterly basis

•To provide support to the regional evaluation manager through inputting timely and complete scorecard returns in line with corporate guidelines and regional dates and communicating issues and needs as they arise. Reporting is complete by the 27 of each month.

•To provide support to country teams through effective knowledge sharing, guiding and explaining analysis reports, extracting and sharing positive learning and overall guiding British Council Egypt to deliver agreed plans

e) Brand and marketing materials for Arts and Education SBUs and generic materials, including pro-active supplier management

f) Line management of Grade H Digital Marketing & Communications Officer (to be confirmed)

g) Support to and cover for Grade G Communications Manager

Job Details

Date Posted:	2013-09-03
Job Location:	Cairo, Egypt
Job Role:	Marketing/PR
Company Industry:	Education, Training, and Library
Joining Date:	2013-09-30

Preferred Candidate

Career Level:	Mid Career
Nationality:	Egypt
Degree:	Bachelor's degree / higher diploma

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Date Posted: September 03, 2013 at 10:46AM

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Digital Marketing Manager Egypt - British Council Egypt